Now perhaps you are not feeling risky enough to choose your own filter, and hope for the best. Make sure to observe your other marketing images and ensure new ones take on a similar look so leads do not feel confused when seeing you outside of Instagram. For example, if you are selling party supplies and your filters are all black and white and grim, this does not give off your brand’s bright and celebratory vibe. Lastly, make sure the filters you chose stay “on brand.” This is not just with your feeds look, but with your entire company brand. Ensure your Instagram filter choices stay “on brand” There are many other issues with these edits, but the takeaway is do not get carried away, and always do your best to enhance the beauty of your original image rather than dampen it. You will also notice so much of the detail was lost in the white rosettes with too much exposure. While it might not look awful upon first glance, once you look at it more you will notice how harsh the colors became due to over-saturating the image. Take this example below of the middle image of my cake with a bunch more edits make to it. Unless you get carried away-which is easy to do! These features are really cool, fun to play with, and can lead to some beautiful results. Okay, here it goes: Please, please, please do not over-filter your photographs! While exploring the filter world, you will notice that Instagram gives you more editing options even after applying a filter, like increasing the saturation or adding a “tilt shift” (essentially some blur to certain areas of the image). In fact, 60% of the top brands use the same filter for every post! Do not “over-filter” your photographs Consistency has also statistically proven to be successful for marketers. Your feed needs to feel consistent so users are not put-off by mixed messages from your business. To ensure your filter game stays in check with your business goals, keep the below three guidelines top of mind. While Instagram filtering may seem easy and fun, it is important to not get carried away with it, especially for marketers using their feed to convert followers into customers. The middle is filtered with Instagram’s “Gingham” filter, and the right provides a vintage black-and-white feel with the “Inkwell” filter.Īs you can see, simply clicking a button and applying a filter allows you to drastically change the look and feel of the original photograph, which brings me to my next point. The first un-filtered photograph is on the left. Nowadays, Instagram allows you to choose from a whopping 25 filters! Here’s an example of a cake I made but photographed in pretty terrible lighting. While these options may seem basic now, it was a whole new world for individuals lacking photo-editing chops. The good old Instagram filter was first launched in 2011 with some simple options to filter your photograph with a higher resolution, an optional border, or some nice tilt-shift effects. How to use Instagram filters like top brands on insta.īut first, let’s review the basics … What is an Instagram filter?Īn Instagram filter is a feature within the social platform that allows you to edit your photo with one click, by simply applying pre-set edits to the image that Instagram has created for you.Which Instagram filter is the most popular.The essential guidelines for using an Instagram filter.Whether you’re just starting to dip your feet in the world of filtering your photographs or trying to up your game in 2020, you have come to the right place! In this guide we’re going to get you up to speed on everything you thought you already knew about Instagram filters, plus so much more.
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