![]() For example, subtitled YouTube videos see about a 40% increase in watch time. When videos have subtitles, people tend to increase their engagement and even watch more of the content. ![]() Video producers should also note that customers like subtitles. Increase the average watch time for your business.It also increases the number of keywords associated with your video and boosts the number of searches you can appear in. The closed captions or subtitles you add to your video can be indexed, which helps search engines better understand the video content. They depend on other factors to help them determine the video’s topic and value. Subtitles also benefit your search engine optimization (SEO). Adding subtitles can help international audiences fully engage with the video content, even if they speak a foreign language. ![]() Many videos are watched by people who do not speak the language of the video natively, and over 80% of traffic on YouTube comes from outside the United States. Using subtitles can also help expand your reach with your videos. Including subtitles or captions in your videos will help you fully engage all potential viewers, regardless of their hearing capabilities. These viewers likely struggle to watch standard videos without subtitles or captions. The World Health Organization (WHO) reports that about 430 million people worldwide have hearing loss, and that number is expected to exceed 700 million by 2050. Here are some of the principal benefits of including subtitles in your videos. They also benefit the video itself in a variety of ways. These convenient video features can help viewers enjoy the content without needing sound. In fact, Facebook users view as many as 85% of posted videos with the sound turned off. People often use subtitles when they watch videos. In this article, we explore why you should add these features to your videos and how to do so across multiple video platforms and tools. It can help people appreciate the videos regardless of the media player or mobile device. With the exponential growth in video content in recent years, subtitles and captions have also grown in importance. In most cases, they translate the audio into another language so more audiences can enjoy the video. Users, however, can turn closed captions on and off depending upon need and preference. Open captions live permanently on the screen. You can also have both open and closed captions. They help people who are hearing impaired better follow the content. They go beyond the dialogue and also record important background noises, inflection in speech, and the emotion suggested by music. As a content creator, you need to know the difference between these options, and when it’s the right time to use them.Ĭaptions write out all of the essential audio happening in the video. Many people like to watch videos with subtitles or captions.
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